Saturday, December 4, 2010

To Ensure that the Keywords You Have Picked Convert Well

After you have picked your keywords, you need to verify if these keywords really work for you – i.e. if they convert properly. No matter how precise you've been when picking your keywords, if you don't test them in practice, you can never know for sure if they work well or don't. You can pick lucrative keywords with high global search volume and low levels of competition and still end nowhere.

For instance, for this website - webconfs.com we could try optimizing for the keyword "Search Engine Optimization". It could take a year or so with a LOT of effort to reach the first page on Google for "Search Engine Optimization” and still one can never be sure this will happen.

However, let's pretend that this happens – We manage to top Google for "Search Engine Optimization” after a year of hard SEO work. To our greatest disappointment, even the first place for "Search Engine Optimization” on Google did'nt bring the expected results because the bounce rate for this particular keyword turned out to be very high. Since we do not provide SEO Services a lot of people reaching us via "Search Engine Optimization" may NOT be getting what they're looking for. Instead, lesser popular keywords, such as "SEO Tips” or "SEO Guide” might have lower bounce rates and may actually perform better than "Search Engine Optimization” did for us.

The result is not surprising but the price paid is. If we had launched an AdWords campaign, it would have saved a lot of trouble. We could have spent $20-50 on AdWords for "Search Engine Optimization” and it would have taken us a week or less to figure that the bounce rate for this keyword is very high and it makes no sense to do organic SEO for it. These $20-50 on AdWords would have spared a year of wasted SEO efforts.

Sunday, February 8, 2009

Role Of Keyphrases For SEO

Everyone can start off and master the art of SEO writing once you experience selected strategies. First elect what are the keyphrases you aspire to write around and check on some simple guildlines, and establish some especially SEO friendly pages. Yes, there are some distinctive rewards (and challenges) to this unique style. But as soon as you learn the rules of the SEO copywriting road, within no time you will be writing real articles faster’s writing is completely different and unique from content writing, article writing and bog writing.

We all have skillful talent in writing and most of us do not distinguish it and we discover it after writing some articles. There are people who are very creative in their writing. There are some kinds of people who are very good in writing brilliant ads. Some write admirable factual material. Well, I fall into the factual stuff sort.

Well, SEO article writing is especially much like writing actual stuff. Most generally we basically start by writing on a topic or a keyword. For instance, you’re selling Christmas ornaments, right? in the SEO article writing process, list down ‘Christmas’ and ‘ornaments’. Then think about other words that relates to ‘Christmas’ and ‘ornaments’…words that people use all the time to describe them. This is a very vital part of SEO article writing for the reason that these are ordinary words that your potential site visitors will use to find you

Ok, now your SEO article writing keywords are: - decorations, holiday, gifts, ornaments, Christmas and angel ornaments, right? So, on to the SEO article writing method. At the outset you write the whole lot that you need to write down first. Beef up the article. As a general rule of thumb, SEO articles should be no less than 300 words and no more than 500 words. Any more than that, you’re wasting your time writing a novel for your SEO article. Read through the SEO article now and replace words and reword sentences to fit in those keywords. Yes, you’ll have to restructure some of the SEO keywords here and there, but do it anyway.

Simply placing the keywords in the article may make your article not at all readable. Consequently see that it makes some real sense. Proper grammar and improper grammar is just nothing to do with search engines, your site visitors will. And most of them, site visitors who visit your website based on those SEO keywords do mind the bad grammar. As imagine one visitor does not like your website, he will not return back againThe final step to SEO article writing is…..proofread your SEO article and make sure they flow. The puzzle with SEO writing is that your thoughts might come in buckets... a splash here and a splash there.