Live Search (formerly Windows Live Search and MSN Search) is the name of Microsoft's web search engine, designed to compete with the industry leaders Google and Yahoo!
Microsoft's own web portal MSN has always provided a search service to users - MSN Search - tended to attract high search traffic. Microsoft have been quite slow to recognize the potential of developing a search service themselves and therefore the MSN search function was provided by third parties, most notably Inktomi.
In 2005, MSN finally launched its own search engine which was supported by a large advertising campaign. This new search tool is based on the Google model and provides some strong results, with a frequently updated database and a selection of advanced search functions. In the UK MSN Search is the second most popular search tool and benefits from its association with the main MSN portal and other online tools provided by Microsoft.
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