Is SEO Important To Your Future?

Building your website with search engine appeal - or search engine optimization - is more art than science but experience has shown that there are some very useful guidelines. The question is, why bother? With effective optimization you'll attract free website traffic that the search engines will send you. Free traffic goes a long way towards not only making your site income-generating but, hopefully, profit-generating as well.

With search engine optimization you might even receive a high traffic volume. Let's just say you have a conversion to successful sales with 5 to 10 percent of your traffic. If you get a hundred hits or more a day, you get a good number of sales already. If you get only twenty or so hits a day, you only get one or two sales if any at all. Higher traffic, especially if it's free, means potentially higher revenue.

Search engine optimization involves a variety of methods for making your site appealing to the search engines, such as having relevant keywords, title and content. It also helps to have other similar sites linking to yours. The aim is to have your site listed in the search engine results and apearing in, preferably, the first two or three pages. The higher the better. This will ensure that your site is displayed in answer to public inquiries as being possibly relevant. In turn, this increases public awareness and directs more traffic to your site - traffic that could lead to potential sales, revenue and profit.

There are many locations on the internet that can help you improve search engine optimization, including those that help in tracking keyword phrases. For instance, the free Yahoo/Overture Suggestion Tool, as well as many commercial keyword analyzers. There are also some content writers and article directories that can provide suitable keyword-laden content for you.

However, most people performing a search examine only the ten top results, which are on the first page. Those entries further down the list languish, with little attention. So making it to the top three pages is a barometer of a site's success in search engine optimization as you will get more people clicking through to your site when you have a higher ranking on these pages. And, as mentioned, more traffic means more business for you.

As you might have guessed, search engine optimization may require a fair bit of work to be fully realized. For instance, researching the keyword phrases that are popular for your niche or theme.

You may also need to rewrite your site's contents so that you get the right keyword phrases in your site without making it too awkward to read. There are useful guidelines that can be followed to assist with this.

Also consider collaborating with other web sites to obtain link exchanges and page transfers. Having inbound links definitely increases search engine appeal. Possibly the best way of gaining these is to write quality articles on the subject of your website and submit them to article directories for others to use. This generates desirable one-way links from those who post your articles on their websites, and they have usually selected your article because of its relevance!

When you need help just search the internet. Tips, guidelines and methods for search engine optimization are abundant and easily found. There are also many articles freely available that can help you optimize your website. Just posing the question on Google or inquiring at your favorite article directory will quickly locate some of these. The more informed you are the better. But resist the temptation to buy ebooks when so much free information is available.

This all helps in getting those high rankings. It may require a little time and effort but the benefits can be astounding.

E-commerce is a cut throat business. You have to arm yourself with the knowledge and tools needed to make your site a cut above the rest. Each day, more and more sites clamber for higher rankings and, if you get careless, you may just get trampled and be left in cyber dust.

In recent years, and in the foreseeable future, search engines have been the most widely used internet sources of information. Use them well and prosper.

However, even with effective optimization in place, don't just rest on your laurels; it is a continuing process. Check your ranking from time to time and also have a good look at what the top sites for a keyword are doing. Why do they have a higher ranking? What do you have to do to secure the top spot? Each day is a new day for all e-commerce sites or, as Scarlet O'Hara said: "Tomorrow is another day!"

SEO A Fertile Field!

Search engine optimization is a phrase that is bandied about every day on the Internet. In the decade since the Internet superhighway began to generate as much if not more business than hanging out a shingle, search engine optimization has become a vital and growing field.

So how does one make a web page compliant with search engine optimization? One method is search engine copywriting. The copy is generated based on the idea that it reads well for someone surfing the web. By reading well, it means the text reads enough to keep the reader scanning and clicking on the page.

Keeping the surfer engaged is great, that is only part of the purpose of writing that is part of search engine optimization. The second, primary part of these types of articles is to target specific search terms. By building the articles around these specific types of terms, it is possible to elevate the page rank of the particular page and overall site in a search engine.

The nature of a search engine's algorithm is a zealously guarded secret. Search engine optimization copywriting works because it creates genuine content versus nonsense information interspersed by searchable terms. Building around these terms sounds simple, but the elements of the page are as important as the content itself.

Developing the copy for search engine optimization can often require a professional copywriter. They possess the skills to write interest-generating content that can be layered around searchable terms. The content that works best often features more than just one set of searchable phrases. By strategically placing searchable terms within the content, the copywriter will provide the website with page ranking on those key terms.

Ultimately, search engine optimization works because the number of searchable terms on the Internet is huge. However, search engine optimization works because while it may improve rankings on one search engine it does not work as well across all search engines. As the search engines tune their algorithms, so page ranks shift. This is a constant, evolving business and competitiveness involved in search engine optimization continues to grow.

Is there a downside to search engine optimization? An ethical SEO company will be straight about the following ups and downs in the search engine optimization business. The first downside of search engine optimization is related to the differences in search engines.

Google, Yahoo, MSN, Alta Vista, Star ware and many more utilize different algorithms to produce their page rankings. In the early days of the Internet, Meta tags were the ideal behind search engine optimization. The Meta tags were embedded in the web design html, listing the 'searchable' terms that the web page was keyed to. For example, a web page on pets may have had cats, kitty, kittens, dogs, puppies, and litter in their Meta tags. Those words were the searchable terms that the page referred to.

Meta Tags were great, make no mistake, but they were infinitely abused. A designer could plop down any terms they wanted into the Meta tags and the search engines could deliver the page no matter the content. The sophisticated algorithms of today are designed to avoid those pitfalls and traps. Instead, by building the design and the content around search engine optimization, when a search engine delivers a page: it usually contains information that the searcher was looking for.

However, there is a cost and limitation to using copywriting for search engine optimization. First of all, it is very time consuming. Yes, anyone can just sit down and generate a page of copy. The average copywriter can probably type up 350 words in less than an hour. They can likely layer the search engine optimization terms in during that initial draft, no problem.

What happens when optimizing a site requires 100 pages of text? 800 pages? 1000 pages? That one-hour can become literally hundreds of hours of time and energy. Professional copywriters have made a science out of generating good, clean copy, but they are not cheap. The average copywriter will charge by the word, not the page. A lot of companies would prefer to pay by the page.

In most businesses, the higher the quantity would generate a lower price. However in search engine optimization copywriting, the larger the quantity, the more the work. Generating ten to twenty pages of copy surrounding similar search terms without plagiarizing or creating repetitive text is not only difficult, it's mind-numbing.

Quality counts and quality copywriters will generate quality search engine optimization text. When it comes to building a website based on search engine optimization and quality content, the professional copywriter is an invaluable resource. Be prepared for the investment. Be prepared for the day when the search engines alter their algorithms to tweak them and this process is repeated.
Search engine optimization is a phrase that is bandied about every day on the Internet. In the decade since the Internet superhighway began to generate as much if not more business than hanging out a shingle, search engine optimization has become a vital and growing field.

Write your first E-book on SEO

There are a few things you should remember if you are going to write an E-book. Just as your ozone should not be a giant ad, nor should your E-book. Be sure to fill it full of useful and important information. Your E-book should be compiled in an easy, yet professional design. Make your E-book look good, but do not overdo. Make sure people can maneuver around the book with ease. Take the time to do the research and write an effective and informative E-book. Your E-book will be circulating around the web and will say a great deal about you and your business. E-books are a great giveaway for your visitors and/or subscribers or visit www.make-your-ebook-sell.com everyone is looking for useful information which can be found in E-books.
You might want to use your first E-book as a giveaway. This will entice more people to read your E-book, which in turn will get more people to see how good it is. When you do write you’re first E-book to sell, you will have already established your reputation for writing a helpful and informative E-book. You do not have to be a writer to write an E-book. Just as with articles, all you need to do is gather, organize and outline your information. Always add resources and links when applicable. A good E-book for giveaway can be as simple as a collection of your articles or the articles of other authors. You do not need any expensive software to make your E-book. Simply write your E-book in Word or similar program and then convert the file to PDF. PDF can be read on all computers as opposed to exe or go to www.profit-pulling-ebooks.com you can find more info on this in our free tutorial on making money with E-books. After you finish your E-book, you want to start promoting it.
Add it to your website, put it in your email sitar, submit it to as many websites and directories that you can find, add it to your article resource box, announce it on message boards and email discussion lists where allowed, make a separate web page for it and submit the page to search engines, add it to your ozone welcome letter as a free bonus. The possibilities are endless if you use your imagination and let as many people know about your E-book as possible. Be sure to encourage people to also give it to their subscribers/visitors as a free gift. Make sure you have contact links listed in your E-book so people can easily contact you or visit your website. Also, be sure to have your ozone and subscribe address listed. Everyone can find E-books useful not only for finding the information they seek, but for promoting their business and website as well as establishing a solid reputation. They are also big moneymakers and just about anyone can write and profit from a carefully and effectively done E-book. Make it fun, interesting and believe in yourself and you will produce a very successful E-book!

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Since there are practically thousands of available resources that promise to teach you how to effectively market online or tell you that they have the magic formula, you are bound to get confuse. So, you have to wonder whether any of these really works as far as marketing your business online goes. You may already be aware that it is possible to create dozens of interesting articles that will virally mutate to hundreds and even thousands of articles posted all over the net. Now you don't even need to talk to your prospects and get them to buy.

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The Company you hire, need to work closely with your marketing department if your Company has one, and manage the target group research if this required information is not up to date. The Company you hire have to analyze your existing infrastructure which requires input from your IT department. It is very important that the Firm you hire knows' whether you have a CRM and how it is structured or which customer information is saved in your databases. The Firm you hire has to know your objectives, targets and your next mile stones to be able to align your e-commerce project with your business perspectives. A concentration in Marketing and Sales degree studies offer courses to develop strong principles and present current technologies applicable to today's high-tech business environment. If your web host does not allow you access to these logs you may want to consider switching hosts.

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Online marketing is beautiful because it flattens the playing field for all players big and small. You will earn an income better than you imagined doing something you actually enjoy. Every year many one-man online stores and small e-tailors close their internet doors and drop out of the race without giving themselves a fair shot at success because of Irritable Online Marketing Syndrome (IOMS). Get more at program-home-based-business.php Internet marketing online is not a sure shot marketing strategy for your business.

Linking Building- The Important Part Of SEO

If other websites are linking to your website, your “link popularity” will increase, search engines will deem your website important, and in turn, you should receive more traffic. Link building is a time consuming task, and it is for this reason that most all websites rank so poorly in the search engines. for more details visit to www.keyword-swipe.com. Many website owners are unaware that link popularity can have such an effect on their search engine rankings. This is good new for you. Start building your links now and establish your “web cred”.

Importance of Page Rank

Google, the Internet’s most popular search engine, measures a website’s link popularity through the use of Page Rank. To view a website’s Page Rank, just download the Google Toolbar. The toolbar will display the Page Rank of every website you visit, measured as a little green bar. A website’s Page Rank can vary from a low of zero to a high of 10. Don’t worry if your website has a low, or no Page Rank. Many websites only have a Page Rank of 1 or 2, but the Internet’s most popular websites possess a Page Rank of 8 or 9.

Quality Counts

Search engines are not just looking for the number of links that point to a website. The most important aspect of the process is obtaining quality links. Quality links are links from website that possess a high Page Rank. Obtaining a link from a website with a high Page Rank is best, although any site with 1 or above is beneficial. Search engines also consider the theme of a website which links to you. It is best to get links from websites that are associated with the industry in which you do business. For example, my trade is website design; therefore, I work to obtain the majority of my links from other web design related websites.

Getting Links

One of the best ways to advance your link popularity is to offer quality and informative content to your visitors and hope for natural links. If they find the information interesting enough, they will naturally link their website to your own.

Directory submissions are probably the fastest and easiest way to obtain some inbound links. But, because Internet directories link to thousands of other websites, the value that they can add to your Page Rank gets diluted by all the other links .For more information logon to www.greatseosecrets.com. Then, you should submit to industry related directories to indicate to the search engines your line of business. A Google search can help you find these types of directories.

If you feel that you have a knack for writing, a good way to generate inbound links to your website is to write articles. These articles can then be submitted to article syndication websites, where other webmasters are free to use your article on their website. But, there’s a catch – they must provide a link back to your website in return for using the article. If you don’t have the time or drive to write an article, but you participate in an industry related discussion forum, you’re in luck. Just remember to include a link to your website in your signature.

The last way to generate quality inbound links is through reciprocal linking. This type of strategy involves contacting other webmasters and proposing a link exchange. Find some non-competitive, but related websites and simply e-mail them to see if they are interested. It’s best to already have their link on a page in your website before the proposition.

Linking Text Is Important

When employing any of the above linking approaches, it is imperative that you try to use targeted key words as part your link. The search engines read this text to determine what your website is all about. If your website involves “Red Widgets”, try to use this as part of your link text.

Conclusion

Link popularity is very important when attempting to rank well in the search engines. Link analysis is only going to get more important to search engines, not less.

SEO Outsourcing & Its Advantages

website project outsourcing is no longer an alien term, nearly all online businesses are captured by this trend. Here you outsource your work by giving them to a third party to accomplish it. SEO outsourcing is another popular service that is being catered by Indian outsourcing companies. Many countries provide this service but the website design companies from India have scored well with the global clientele.

India has highest number of English speaking professionals, their command over the language makes work easier and better. For writing web content and articles strong hold over the language is necessary which Indian professionals do possess. In search engine optimization various techniques are used so that your website ranks high in search engine results.

Hiring a professional seo expert from India is being considered by many companies. They have proper technical qualification which is the benchmark in getting success in seo undertakings. Low cost of money is one of the major factors that are driving companies for outsourcing to India.

If you get someone in another country who does the same type of work for half the rates, you would definitely prefer it. Thus apart from good quality, prices are also lower in India. Before giving your work to any website design company in India make sure that they use white hat SEO services. Your business deserves progress and profits so hire the correct kind of company that can fulfill your seo needs.

Outsourcing SEO service minimizes the complications associated with employing regular workforce. As compared to online advertising, pay per click advertising, email marketing and banner advertising optimization is far cheaper. When your website ranks higher in search engines, you would get better visitors’ traffic thus increasing your sales and revenue.

A website may contain loads of content and articles that needs to be optimized and needs to be given a global exposure. There is no better way than seo outsourcing to make this desire into reality without burning a hole in the pocket.

The cost saved on it can be further invested in other important areas of your business. Well optimized site is the result of hard work of content developers, web designers, programmers and site optimizers. Therefore in order to make a site well-optimized team work is needed. You can get your work completed by these outsourcing firms in fixed time duration as cited saving on time factor also. So make use of seo outsourcing for better website success.

Don't To Pay Huge Fees for Effective SEO

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.

The fact is, you can essentially get information on SEO all over the Internet. But only a few people really show you how to work out an affordable search engine optimization plan. And those few that really inform include this article.

1. Link exchanges

One cheap SEO method that can get you great results is through link exchanges or linking to and from other web sites.

Depending on the websites that you would like to exchange links with, this tool could even cost you no money at all.

Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

Two import points to note: (a) For best results you must be selective. Links to your site are really only useful when they are from sites (with contents) that relate to yours. The closer the match between the two sites' focus the more valuable the link. (b) This can be a time consuming effort. You must be systematic and regularly (daily or weekly) find other suitable sites, putting links to them on your site and then request links from them. BUT the results are well worth it and it won't be easy for your competitors to quickly displace you in the search engine rankings etc.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It's either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author's byline in tact. Just don't stuff your articles with keywords that even idiots would get bored of reading them. The readability and freshness of your articles will still be the basis of whether your readers keep on coming back to your website or not.

3. Great Domain Name

There is no better way to make your target visitors remember your website than with a very easy-to-recall domain name!

Something sweet and short will prove to be extremely valuable. Registering your domain name is not for free. But creativity is. Since the web is maturing fast, it is no longer easy to find a short and memorable domain name. Most have been registered and short of buying them at huge cost, there is nothing you can do about that. However, all is not lost.

I made that up, but you get the picture. Note that using the hyphens is great because search engine programs (robots) can understand the individual words and therefore will give you better ranking because they see that (even) your domain name contains words relevant to your site's content ... naturally you must try to pick words or keywords that are closely related to the theme of your site.

4. Organize your site navigation

Making it easy to navigate your site is one way to put your visitors at ease with your site. This, in turn, will improve the flow of traffic to your website. Ask friends and colleagues to navigate your site. Watch how smoothly they go from one page to another and how quickly they find the information they want. Also ask their opinions too. Make some improvements ... no really, even if you think your site is perfect listen to others. Their collective opinion is less biased and more valuable than your own - well you want business success, don't you?

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you in the top ten rankings of Google and other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

Good luck, have fun and never, never, never, stop tweaking/testing, and then again tweaking/testing in a repeating cycle. I guarantee you great success if you stick with the cycle.
Adjusting (optimizing) your site so it gets maximum attention from the search engines and visitors can be costly if you use consultants and external companies. But you can achieve great results by taking just a few simple actions yourself - see how easy it is.
Don't To Pay Huge Fees for Effective SEO
By-RAGHAV

SEO the best way to increase your page rank

Search Engine Optimization is all about hitting the bull’s eye, to be top ranker in the search engine results and gain top priority on the popularity lists among the web visitors. SEO is quite a controversial issue because everyone who produces content in the first category thinks that SEO is all about scamming links for content in the second category. SEO is a door, which has no single key, but at the same time, it has many keys to get in to the SEO.
SEO tools include Submission services like Search Engine Submission, directory submission, articles, Press Release etc and other stuff like the one Title tags, Meta Tags, content etc. These SEO tools are keys to get better SEO for any website and to perform it in a better way. For achieving better search engine visibility there are certain SEO tools applied, which helps a website to perform better. SEO tools are explained below:
Search Engine Submission
An efficient SEO tool now a day is search engine submission. All the major search engines have this facility to submit websites to them so that they can display websites more efficiently in their result pages. It is very simple process, in which a site owner adopts to get its site listed with a search engine. Submission to search engines is often known as search engine registration and the terms are interchangeable.
Directory Submission
Directory submission is the recent way of web promotion. Web directories are the websites containing links to different websites and classified according to various categories and subcategories. Websites needed to submit to the most specific category.
Article Writing
Article submission is the latest buzz in the SEO world to get more promotion for your website. These articles work as most effective promotional tool for your targeted website. Writing promotional articles and submitting them to a reputed article directory is the best option for website promotion.
Quality of the Content
Content matters when it comes to online business. Content is the real SEO king from the beginning of SEO. If content of a website is up to date and relevant no one can stop the website to top the popularity charts. Good content also helps you to get better links and your website promotion.
Link Building
Being friendly online is best way to get links from other websites and exchange useful links from other websites.
Press Release
Press release writing and submission is also a better way to promote your website. A well-written website with a specific goal and market strategy works as no other website promotional tool. Press releases are the best tools for website publicity and promotion.
Title Tags
Well-written strategic title tags can perform magic for your business and boost up your sales. The title tags tell users, what exactly the summary of the web page is.
Meta Tags
Meta tags are the important tool for web promotion. Their role in search engine optimization is often times misunderstood by members of the webmaster community. SEO is not only stuffing keywords in the content, but keyword meta tags, description meta tags, are some important SEO factors to be considered.
SEO the best way to increase your page rank.
By- RAGHAV

Boost Your Site's Traffic with Off Page SEO

The fast paced development of Internet made way to the booming of diverse business websites that offer products or services. The internet has opened the gateway for customers to experience the easiest and convenient methods of shopping and searching specific information online. Indeed it can be said that the internet has become the major outlet of internet marketers to earn staggering profits and be the top in their field. But, before this can be achieved, there are important internet marketing protocols, like an off page seo, that needs to be followed.
If you are familiar with SEO (search engine optimization) then you know that this is the key tool in order for search engines to bump on your website. By employing SEO techniques, such as off page seo, expect your website to draw-in massive traffic and get high page ranking. There are various SEO techniques you can use, but this article will give you an idea about how off page seo works. Though off page seo is not much talked about, this can greatly boost your site's rank and give it the exposure it needs in search engines.
Skyrocket your Website Traffic with Off Page SEO
It is a fact that every website aims to generate traffic and get high page ranking. To achieve this, it is important to understand fully off page seo. This can help in increasing your site's popularity to search engines. If your website is just starting out, one way to give it enormous traffic is to get popular sites to link to you, or what is called 'inbound linking'. As a newbie, it is not easy to compete with big league websites. Thus, it is necessary that you work hard on applying off page seo to give your site some help and to get noticed.
But if you don't want to invest much on researching other people's websites, emailing people to visit your website, or even paying for link placement fees, you can try a new wave off page seo technique such as article marketing. Article marketing is an off page seo tactic that works by distributing keyword-rich articles that may include your name, author bio, and your URL link to other websites that shows the article. After this, publishers will pick up that content and put it in their website where people can see it and even proceed to your website. With this easy off page seo, you can achieve the primary goal of off page seo and that is to get high page ranking.
Off Page SEO and More
You might be skeptical at first about this off page seo technique, but this really works. By producing hundreds of keyword-rich articles and submitting it to top ranking article content sites like E-zines, you can instantly get traffic. How? Well, every time you post an article on a site, your article will be indexed by keyword and your URL will be listed together with it. With this off page seo campaign, you don't need to invest much effort and money. This off page seo simply requires you to submit quality content to reputable content sites. After this, expect to see your website soar in search engine result pages.
For more information about off page seo, you can read SEO articles and tips online. But if you are dying to get your website on the top page of search engines, you can make the wise move of hiring an expert such as http://www.sitefling.com/. Site Fling is one of the most reputable internet marketing services that will guarantee your site to be in the front page of Google listings in no time. Whether off page seo or on page seo and other SEO techniques, Sitefling.com will be in charge of your website.
Boost Your Site's Traffic with Off Page SEO
By- RAGHAV

Seo Tips By Seo Creations For Writers To Increase Web Traffic

If you are a seo website content writer and would like to produce traffic for your website or blog, you have got to begin studying on the subject of search engine optimization (SEO). Why - For the reason that struggle is severe than ever regarding promoting your website online.

A few SEO tips that you must know to increase traffic on your website:

1. SEO Tips for Naming the File: Naming your files illustratively will assist you obtain extra page views for the reason that search engines are more willingly able to recognize what they are on the subject of. Your website page file name should contain the main keyword that describes the content or the focus of your entire web page.

2. SEO Tips for URL’s: This shares the credit on the first word of advice. Try naming your files with the help of hyphens than underscores. This is tremendously significant for SEO reasons since search engines take care of hyphens as a space. This denotes that they distinguish the words on each side of it as unconnected units. The search engines identify words that contain hyphens rather than underscores.

3. SEO Tips for Title Labels: This is one of the mainly vital SEO tips you are able to make use of to add to traffic to your website or blog. Don't label each and every one of your website pages with the identical name. Every page is supposed to have an exceptional heading - one that is applicable to the content on the page.

4. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.

My site contains navigation menus on the left and right of the page. The menu consists of links not images. When you hover over the link with your mouse, the title of the link appears. View the source of this page to see how to add this tag to your links.

5. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

6. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.

7. Proof read your completed page and get a 2nd opinion - With your page completed try and get someone to check it for you to see if it reads to spammy and to see if you have missed out any obvious key phrases that should be on the page.

The title label is what gets displayed in the highlighted bar transversely the top of the page when you are on a website. It is supposed to be exactly applicable to what's on the page, and is supposed to include your chief keyword expression. You should know basics of Search Engine Optimization before you go ahead and start SEO website content writing.

Seo Tips By Seo Creations For Writers To Increase Web Traffic
By: RAGHAV-SEO

How to Improve Page Rank?

Linking is the Key!

Page Rank is certainly one of the most important algorithms existing today. It is used by Google to assign a value to each page on the Internet, measuring importance or influence of it's content. In order to improve it you need to understand how it works.

Every time a page is linked to, it receives a certain amount of Page Rank, depending on how much giving page has accumulated. Also every time a page links to another one, it loses certain amount of page rank, depending on how many outgoing links are there.

In other words, page rank flows from page to page, like a juice flowing from glass to glass. At the end, it tends to accumulate on pages which have more incoming links, carrying more Page Rank with them. The process is displayed in the following image, courtesy of Wikipedia.

Why still Page Rank?

Page Rank is a virtual value meaning nothing until you put it into the context of search engine results.

Higher Page Rank pages will have tendency to rank better in the search engine results provided they are still optimized for the keywords you are searching for. Visitors coming from search engines are most praised kind of visitors because they are generally interested in what you have to say (or sell, if you look at it commercially; they also cost nothing).
How do I improve Page Rank?

The most obvious solution will be to get as many incoming links as you can, while shutting down your site and not linking to anyone else. Wikipedia is one example of such closed system, as every outgoing link on WikiPedia is 'nofollow'.

However things are not as easy, as Google has tweaked their algorithm over the years and in effort to fight those kind of Page Rank conservation they have probably invented numerous algorithms to detect and even punish such sites.

Other 'white hat' techniques like 'page rank sculpting' allow you to flow the page rank juice to the areas of your site where you want them most.
New tool on the horizon

Page rank juice is hard to control and up to now only the experts could configure the page rank flow on your site.

Thank to a new tool I am happy to announce now, everyone will be able to get instant Page Rank Juice information for any page. This information will in turn allow you to understand where is your page rank flowing and what you can do to preserve it and channel it to areas you need it most.

Yahoo Search Engine History

Yahoo! Search is a web search engine, owned by Yahoo!, Inc. and is currently the second largest search engine on the web, after its competitor Google.

Yahoo! was traditionally the largest and most important directory on the Internet. From the last few years, the Yahoo! directory has done few changes in its profile and as the size of the web has grown dramatically, the provision of a spidered search engine service became more important, with the introduction of Yahoo! Search.

A Yahoo! Search engine service was initially provided as a supplement to the directory and results were sourced from third parties - initially from Inktomi. In 2004 Yahoo! went through a significant acquisition process, buying Overture (along with AltaVista and AlltheWeb which had previously just been taken over by Overture) and then Inktomi. Yahoo! Search has now established a stronger search offering by using the Inktomi search engine and developing this with technology from its other search companies, so that the reach of Yahoo! has grown, to hold the third largest share of the UK search market.

MSN Search Engine History

Live Search (formerly Windows Live Search and MSN Search) is the name of Microsoft's web search engine, designed to compete with the industry leaders Google and Yahoo!

Microsoft's own web portal MSN has always provided a search service to users - MSN Search - tended to attract high search traffic. Microsoft have been quite slow to recognize the potential of developing a search service themselves and therefore the MSN search function was provided by third parties, most notably Inktomi.

In 2005, MSN finally launched its own search engine which was supported by a large advertising campaign. This new search tool is based on the Google model and provides some strong results, with a frequently updated database and a selection of advanced search functions. In the UK MSN Search is the second most popular search tool and benefits from its association with the main MSN portal and other online tools provided by Microsoft.

Google Search Engine History

Google search is a web search engine knows as Google and launched in 1998 but in a short period of time Google become the most popular search engine due to the speed and accuracy of results served.

Google receives several hundred million queries each day through its various services. Google search was originally developed by Larry Page and Sergey Brin.Google is now the leader in terms of search traffic and the most important search tool to achieve a top placement on, with Google results also now being used by AOL and Netscape Search, as well as portals like Wanadoo and BBCi.

Google is also one of the main search engine to use 'link popularity' as a key element impacting search rankings, whilst Google's PageRank measure is a core indicator of how a site may perform in the search results, based on both internal and external factors on a website.

History of Search Engines

In the early days of Internet development, the amount of available information was relatively small and the accesses of user are also less. Access was mainly restricted to employees of various universities and laboratories who used it to access scientific information. In those days, the problem of finding information on the Internet was not nearly as critical as it is now.

Website directories were one of the first methods used to access the information resources on the network. Links to these resources were grouped by topic. Yahoo was the first project of this kind opened in April 1994. As the number of websites in the Yahoo directory increased, the developer’s team of Yahoo made the directory searchable. Yahoo was not a search engine because searching was limited to those resources who’s listings were put into the directory.

Such link directories have been used in the past, but now a day they have lost much of their popularity. The reason is simple – even modern directories with lots of resources only provide information on a tiny fraction of the Internet.

For example, the largest directory on the network is currently DMOZ (or Open Directory Project). DMOZ contains information on about five million resources. Compare this with the Google search engine database containing more than eight billion documents.

The WebCrawler project started in 1994 and was the first full-featured search engine. The Lycos and AltaVista search engines appeared in 1995 and for many years Alta Vista was the major player in this field.

In 1997 Sergey Brin and Larry Page created Google as a research project at Stanford University. Google is now the most popular search engine in the world.

Currently, there are three leading international search engines – Google, Yahoo and MSN Search. They each have their own databases and search algorithms. Many other search engines use results originating from these three major search engines and the same seo expertise can be applied to all of them. For example, the AOL search engine (search.aol.com) uses the Google database while AltaVista, Lycos and AllTheWeb all use the Yahoo database.

Why Internet Marketing Needs SEO

Search engine optimization (SEO) should be considered a critical element of any Internet marketing strategy. This is important because there is so much which can be gained from SEO in terms of Internet marketing and advertising. Failure to optimize your website for search engines can result in a considerable loss in terms of free advertising which is essentially gained from ranking well with search engines. This article will provide insight into what SEO is and will explain why Internet marketing requires at least some degree of SEO.

SEO optimization is a strategy in which a website is designed to obtain favorable search engine rankings from popular search engines. This may be achieved in a variety of different ways and optimal SEO strategies combine a variety of different strategies to complete one well orchestrated SEO campaign. There are several elements to consider when attempting to optimize your website for search engines. This may include keyword density, prominence, META tags, titles and inbound links. Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website. This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms.

The prominence of keywords should also be considered. This includes how close the keywords are placed to the beginning of the website. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage. This is not true because search engines crawl the code of a website as opposed to the visible content on the website. This means there are multiple opportunities to incorporate relevant keywords long before the actual visible content on the website. This might include the code for the title as well as the META tags. Business owners who realize the potential for incorporating keyword into the code gain an advantage over competitors who only incorporate keywords into the content on their website.

Another area of concern which is very important for those who are interested in SEO is inbound links. Inbound links are essentially links which reside on other websites and direct traffic to your website. These links are considered important because many search engines place a value on inbound links because they are essentially an example of one website recommending another website. However, when obtaining inbound links it is important to do so from other websites which rank well with search engines because many search engines consider the rank of the original website when determining the value of the inbound link.

Now that we have briefly explained some of the main concept of SEO, we will illustrate why it is important to optimize your website in the first place. SEO is so important because most Internet users highly value the results of search engines and are likely to only visit to ranking websites when they search for a particular keyword. Internet users trust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results. This means websites which rank well essentially are receiving a great deal of free advertising from search engines that place their website in a key position. Website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic.

The Benefit Of Organic SEO

Put in the simplest manner possible, organic SEO is search engine optimization done manually using no black hat methods, no underhand methods and no automated scripting. It is the purest form of optimizing your website for the benefit of search engines, while still retaining interest for your site visitors, and done well it is exactly the thing that search engines are looking for in a website. Once they find it they will reward your site with better rankings and improved positions within the search engine results pages. Throughout the course of this article it will be referred to as simply SEO.

Understanding The Search Engines

Understanding Search Engines and their general concept is vital to the use of effective SEO methods. Search engines enable their visitors to enter a specific word or term, known as keywords. Once submitted, all pages containing those keywords that can be found in the search engine’s directory are listed on the search engine result pages. Each page is "ranked" according to relevancy, popularity and a few other factors. Therefore, in theory, the more relevant a page is to a given keyword the more likely it will appear at the top of the listings.

Introducing The Search Engine Spiders

Another important factor to remember about search engines is that they don’t use real people to crawl the billions of websites and judge how relevant they are. Instead they use automated software called a "spider" or a "bot" that does this work much quicker. The calculations that the search engine uses to determine the ranking of a website are called algorithms and in the case of the major search engines like Google, Yahoo and MSN these algorithms are changed on a regular basis. The changes and the specifics of the algorithms are not released to the public in order to prevent black hat SEOs from manipulating their sites to reach the top of the pile despite containing to information relevant to the search query or keyword.

Optimizing For Search Engines – Optimizing For Visitors

Of course to some extent, all of us reading this article are probably guilty of altering our web pages to meet the whims of search engines but it must be done in a positive and organic way. We understand that optimizing a page purely for the benefit of search engines spiders may massively detract from the actual value of the site to your visitors. Search engines understand this too, hence the evolution of the algorithms. With each new algorithm created and usually patented by search engines like Google, we are getting closer to a structure whereby sites are genuinely judged on their value to visitors. It may sound like an Isaac Asimov novel but the algorithms and the spiders are basically becoming more human like.

Basic Components Of SEO

The actual methods of optimizing your website are saved for another article, but the basic components of an SEO campaign are broken down into on page and off page optimization techniques. On page SEO includes factors like keyword inclusion, content optimization, page structure etc… whereas the main contributing factor of off page optimization is inbound links. There are many different factors to each of these areas and different SEOs will give you varying information on which factors are the most relevant to gain higher rankings. These extensive differences in opinion occur because nobody is certain of the algorithm criteria.

SEO GENERATION

Try looking up "search engine optimization" on the web, and you’ll no doubt come across terms like "organic", "100% pure", and "all natural". In the search universe, these terms are often used to describe the sites listed along the left-hand side of the search results page, rather than the right-hand sponsored results.

Other times, however, the term "natural" is used to describe the techniques used to optimize a site. In my post entitled, Hiring an SEO– What Does Google Say? I discussed how Google views SEO companies and SEO in general. The bottom line is that Google not only doesn’t mind SEO, they actually encourage basic optimization… but only when it’s done in a "natural" way.

The "Spirit" of Natural SEO
So what exactly is "natural SEO’? How can you be sure that you’re not violating Google’s guidelines when performing SEO on your site? As always, I prefer to bypass the "experts" and go right to Google to find the answer. Google spells out some pretty clear rules in their Webmaster Guidelines section on their site, however, they don’t cover all the specifics. Google even talks about the "spirit" of their guidelines, which is their way of admitting the complexities and nuances of the matter.

There are a wide variety of individual search engine optimization techniques and we can’t cover them all in one post, so let’s take a look at a few common ones to help get a sense of this "spirit" of natural optimization that Google refers to.

"Make pages primarily for users, not for search engines."

This is a quote directly from the Google Webmaster Guidelines. Writing content for humans is obviously considered "natural" behavior. Believe it or not, "fake" content has become a real problem on the web, both for people and for search engines. Software is available that can go out on the web and "scrape" content from other sites and regurgitate it in such a way that a search engine might think it was real. This is obviously designed to just drive traffic and usually ad revenue, but has no benefit to humans searching for high quality information.

This is a very obvious example of a technique can get your site seriously penalized or banned from Google altogether. However, other optimization techniques are not so black and white, and can even be considered appropriate when done "naturally".

Keyword Density – Is it Natural?
Another well-known optimization technique is to simply put the keyword you want to rank for in the title and/or body of your content. The number of times a keyword or phrase is mentioned on your page, in relation to the total # of words on the page is called "keyword density".

Intentionally including keywords that you want to rank for in your content may, at first glance, seem to be an "unnatural" technique. However, Google understand that this particular optimization technique can be beneficial for both humans AND search engines when it’s done in a "natural" way. In fact, they actually advise it:

SEO DEVELOPMENT

At this time of year, it's hard to resist making predictions about what the coming days hold. Financial analysts, doctors, politicians and experts from virtually every industry in the world give insights into what they think may happen during the course of the next 12 months. Although my mother always warned me about following the crowd, I'll chip my two cents into the pot anyway and give you a couple of predictions about the future of SEO copywriting.

Looking Back Before Gazing Forward

In the beginning was the word. The keyword, that is. And when it was placed into the keyword META tag of any web page, that page received high rankings. Then the Internet boom raged throughout Cybertown. It soon became a greater challenge to rank in the coveted top 10. Enter search engine copywriting.

As algorithms changed, a need arose to use keywords (and soon, keyphrases) throughout a page's copy in addition to its tag set. Here's where typical Internet behavior set in. The online marketing mindset that is so common took hold: If one is good - 1,000 is better. Well-meaning copywriters began to shove keyphrases into existing text willy-nilly. It didn't take long before site owners and their customers began to baulk at the way SEO copywriting sounded.

But, with theories about keyword density and fears of keyword stuffing floating through Cyberspace, copywriters did their best to find balance.

Coming Full Circle

Due to unceasing demand by site owners for copy that sounded natural while still being optimized, SEO copywriters began to flush out ways to write content that didn't sound "like that." And so, we came full circle - from virgin copy that was written exclusively for the site visitor to copy that was butchered horribly in the name of higher rankings to natural-sounding SEO copy that pleased everyone.

Seems as though all is well and SEO copywriting has settled into an acceptable balance, right? Yes. But other changes were taking place behind the scenes that should influence the future of SEO copy.

Search Engines Get New Skills

Along the way, Google and other engines have been picking up new skills for indexing and evaluating copy. Many years ago, Yahoo! and other engines gained the ability to read PDF files. As time went on, SEO taboos - including frames and the dreaded Flash - became less fearsome as engines adapted, acquiring the technology to read these formats as well.

Prediction #1: about SEO copywriting is this: Search engines will begin to index the copy that is superimposed on the screen of videos, in video voiceovers and in audio clips. The technology actually already exists for the most part. Closed captioning for the hearing impaired could easily be adapted for this purpose. Search engine copywriters take note: You'll soon be asked to write optimized voiceover and audio scripts.

Rather than simply optimizing the web page that hosts these files, the scripts themselves will require a search engine touch. This will make it all the more imperative that copy be written naturally. It is annoying enough to read something like this:

The Best SEO Tools To Use For Your Business

If you want to make money online or if you want to survive as an online business, you will find that the traffic from the search engines is not something that you can do without! When you take into account the fact that almost 90% of all purchases made online are made directly through the use of a search engine, you can easily see that ignoring the use of good SEO tools can be detrimental to your online presence. Tools for search engine optimization are extremely important for online businesses and if you have any doubts, read on!

Search engines are very sophisticated. Not so long ago, you could bring a great deal of traffic to your website simply by putting long lists of keywords into your web page. Today, tactics like this are not only considered unethical, they are pathetically easy to see through.

A search engine will look for relevance on your site before directing people there and if it does not find it, you can bet that you will be relegated to the third or fourth page of results. The algorithms used to figure out what websites fit the query take many different things into account, and you can use SEO tools to help you figure this out.

How popular do you think you are? One thing that search engines will do is take a look at how valuable other websites are that back link to yours. It does this by figuring out how many other sites have linked to yours without you reciprocating.

This allows the search engine to weigh how important you are, and you can bet that if you do not put some work into this that you will get left behind. When you start looking for SEO tools, make sure that you find ones that will allow you to keep track of your own relevance and importance in this fashion.

There are plenty of different things that you can use to bring people to your site and chances are, people have gotten there first. Keyword stuffing, bad press and link spamming are all things that people will do to try to bring others to their site via the search engines.

Although you might see a momentary perk in traffic, these attempts indeed tend to fail. The search engines are sophisticated and nothing short of targeted, sharp content and ethical methods is going to bring you the results you need.

What do SEO tools do? Most simply, SEO tools bring you the traffic that you need. You will find that these tools are quite varied and will do things ranging from helping you figure out what keywords are the most relevant to you, what keywords are most searched and how many other sites will link to you.

These tools are quite important, both in terms of what they do and also the results that they get. SEO tools are things that you need to learn how to use. And when you do so, you will find a sharp and steady rise in both traffic and profit!

Basics of Search Engine Optimization

SEO is an ever evolving field in which seo-services struggle to keep abreast with the latest changes in search engines and their algorithms. Each year it becomes increasingly difficult to optimize websites simply because of the sheer number of websites that come online. Having said that what makes things even more difficult is the fact that almost every website owner is trying to do the best to optimize his or her website which makes the competition tough where only the smartest and most knowledgeable webmaster or website owner can be successful.

If you are just starting an online business and you have the time to invest in order to lean search engine optimization via trial and error then performing search optimization by yourself is a great idea. By being your own seo-consultant you not only learn more about how to target your clients but you also learn a skill that will save you thousands of dollars. There are many websites which will teach you the basics of search optimization in a simple and straight forward manner. The biggest advantage of becoming your own seo-consultant is you know exactly for more details visit to www.the20seotools.com what to do when things go wrong such as if you get banned by a search engine or your ranking drops which will save you from having to pay a seo consultant a few hundred dollars to solve the problem.

Having said that search engine optimization is something you can't learn over night it takes time and effort both factors not available to a new business owner. For new businesses time is money the more time you waste time learning how to optimize yourbusiness you lose the more money you stand to loose. However knowing your way around the basics is key to hiring a good seo-service. Since you know a bit about what is required you will know exactly what the consultant is saying as well as make sense of all the tech jargon that is thrown at you. Knowledge is the key to survival online, for more details visit to www.sitemap-makers.com knowing SEM wouldn't mean that you perform the tasks yourself you could might as well hire a seo-service and monitor their progress actively.

Try to avoid consultants and freelancers that make tall claims such as: " get top 10 Google rankings in 3 weeks" or " guaranteed top 10 Google rakings in 7 days" etc. These claims are often bogus and most of these guys would use black hat methods to rank your website high on search engine results. These methods can also get your website banned once the hold in the search engine that is exploited is closed.

One last thing you need to keep in mind is the fact that you need to provide unique and valuable content. Providing unique content is the only way you can really attract and retain visitors or convent those visitors to clients.

SEO Techniques

SEO Techniques-So you want Your website to be on the first page of every Search Engine - SEO Techniques will help You get there! The Techniques on this page will enpower You with the information that will move You towards that goal. Set Your aim high, the sky is the limit! Others have done it, so why can't You -- Search Engine Optimization ( SEO ) is really quite simple!

If You have been putting off optimizing Your website for a higher Search Engine results position, today is a good day to make Your start. SEO Techniques will make it much easier that You expected!

The following list of SEO Techniques will help you optimize your website so you will get a higher Search Engine Results Position (SERP). Some of the items can be done quickly -- others will take a bit of time.



If you complete all the items on the following list of SEO Techniques, give the Search Engines some time to send out their bots to deep crawl your website, your site traffic will increase. Make sure you are ready for it!


Search Engine Optimization -- What is it?

Optimizing your website so you will obtain a high search engine results position is what SEO Techniques is all about. It is reported that 65% of all websites visited start with a search from a search engine.

For people to find your site via a search engine, the site will require a high Search Engine Results Position (SERP). This means when they search keywords phrases like SEO techniques, they will find you site page on the first page of the search engine results. Ending up on the 10 page of the search engines results will not get you any traffic.

Getting a high SERP is a combination of a number of things. Leaving out any of the items on the following list of SEO Techniques can result in your page not getting as high a search engine results position as it could.
The SEO List

There are no tricks here, just a bit of work and some time. So let's get started by reading the following list of SEO Techniques!

1. Domain & File Names:
Choose your site domain name that contains words from your primary keyword phrase. Your domain name should also be easy to spell and easy to remember. You keyword phrase also should in many cases go in your file name. Read this thread Keywords in the URL from SEO Chat Forum.
For example I use the file name seo-techniques.html for this page.
2. Keyword Phrases:
1. Use keywords that are being searched for. You can check your keyword phrases with either the Search Term Suggestion Tool or the Overture Keyword Popularity Tool to find out how often they are being searched. You can also look at Google AdWords Keyword Suggestions for suggestions for different keyword phrases.
2. Add keyword synonyms to your content.
3. Put the keyword phrases in the .
4. Insert the keyword phrases in a

keyword phrase

tag at the beginning of your page. Keyword synonyms should be put in your h2 & h3 tags. The h1, h2, h3 tags are used for titles and subtitles in articles.
5. Make sure you use your keyword phrases from the page you are linking to, in your anchor text on the site map. i.e. SEO Techniques.
3. Keyword Density:
Keyword density is a very important part of search engine optimization. Keyword density is the percent that your keyword or keyword phrase are of your web page text. You may want to look that your competition to see what keyword density they are using. To high a keyword density will be considered search engine spam and can get you blacklisted.
Your keywords should be toward the top of your page and your keyword phrase be in either every paragraph or every second paragraph depending on your paragraph length.
4. Bad Techniques:
Bad search engine optimization techniques can get you blacklisted from a search engine. Some techniques that are considered spam are cloaking, invisible text, tiny text, identical pages, doorway pages, refresh tags, link farms, filling comment tags with keyword phrases only, keyword phrases in the author tag, keyword density to high, mirror pages and mirror sites.
While these techniques might work to give you a higher ranking for short time in the long run they will hurt you.
Google has a good article on Google information for webmasters that is very imformative if you are considering Getting a SEO Company to so work on your website.
5. Title & Meta Description Tag:
Construction of your title tag is one of the most important things you need to do. Each page should have a different title with 2 or 3 of your keyword phrases at the beginning. When search engine results are displayed the title is the first thing people see.
Below the title is a description which will be either be taken from your meta name description content="Description phrase" or from the first sentence on at page. You description should also have 2 or 3 of your keyword phrases at the beginning as so should your first sentence. You should have a different title, description and first sentence on each page. You many also what to try shorter titles with only one keyword or keyword phrase as this will raise you keyword relevance. Also you can consider putting your domain name at the very end of the title.
6. Meta Keywords Tag:
The meta keywords tag is not as relevant as it used to be and some say Google doesn't ever look at it anymore, but put it in anyway. It is as follows, and put in it all your keywords and keyword phrases. This tag should be different for each page.
7. Author & Robots Tags:
The Author Tag should contain the name of the company that owns the site. This tag will help you get a #1 position for your company's name.

Use a generic Robots Tag on all pages that you want indexed. This instructs the robots to crawl the page. The following is the generic robots tag.

8. Quality Content:
Quality content will bring people back and as people always want to tell others about a good thing it will get you forward links from other sites. Your content should be written with your keyword phrases in mind
9. Quantity Content:
The more the better. Just remember your content will need to be both quantity and quality.
10. Changing Content:
You can do this by hand or with a script. For example you can have a php script that draws five paragraphs from a pool of twenty paragraphs when the content is different each time the php page is accessed.
www.carsinlondon.com/used-cars-london-ontario.php shows a sample of php script that will do this.
11. Avoid Dynamic URLs:
Are you pages via php, asp, or cf? Some search engines may have a problem indexing them. Create static pages whenever possible. Avoid symbols in your URLs like the "?" that you will often find in php, asp or cf pages.
Static pages are the best but if you have a db driven site, make sure the menu and site map like go to inventory.cfm not inventory.cfm?vn=0 .
12. Frames:
Many search engines can't follow frame links. Make sure you provide an alternative method for the search engines to enter and index your site. For more information read Search Engines and Frames.
13. Site Map:
A good menu system is really a site map. A well constructed menu system that is on each page and contains a link to very page on the website is all you need.
14. Site Themes:
All of the top 3 search engines look for site themes or a common topic when they crawl a website. If your site is about one specific topic you will rank better than if you have more than one theme or topic on your site. By using similar keyword phrases in each page the search engines will detect a theme this will be to your advantage.
15. Site Design:
You may think, what does site design have to with search engine optimization. Well if your website has a bad color scheme that is hard to read, is not organized, is a cheesy looking site, then all your site optimization has been a waste of time. Make your site attractive to the viewer, make things easy to find, have you graphic header and menu bar the same place on each page.
These things will keep your visitors on the site and bring them back. A well optimized site with a high search engine results position that is ugly and is hard find information on, will not keep the visitors your optimization has brought to the site.
Use W3C Link Checker to make sure all your page links are good. If you have broken links on your site this can effect the ranking you are given.
Put a proper doctype on each page. If you don't have a proper doctype on each page Internet Exployer will go into quirks mode and display it different.
Use The W3C Markup Validate Service to verify that your pages are Validate HTML or XHTML code. The W3C validation will verify that your HTML or XHTML is not broken. This validation show you any broken code that could cause your webpages from displaying properly in all the different browsers and browser versions.
16. Separate Content & Presentation:
Put all your presentation code into Cascading Styles Sheets (CSS). This separates the presentation from the content and makes your html files up to 50% smaller. It is reported that the search engine bots prefer this and the more content you have compared to presentation in your file, the better you get rated. Read why tables for markup are stupid for an overview.
17. Robots.txt File:
While this file is not really required it should be included so that the search engine bots don't get 404 errors when they look for it. Just include the following 2 lines and drop it in the root.

Pretty

HOW TO WRITE SALES LETTER

10 Tips for Writing Good Sales CopyWriting an ad? The tips below -- and the important warning that follows -- will help you to get the very best response.
Start by choosing a single benefit of your product or service that you wish to highlight above everything else. This is your "principle selling position". To choose this, ask yourself what specific benefit makes your product or service different, better, or special. Is it the price?, the convenience? the reliability? How are you different from your competitors?
Write attention-grabbing headlines. This is very important. People are overloaded with information, so they skim read -- particularly on the Internet. If your headline doesn't get their attention everything else may go unread. Your headline will often highlight your principle selling position.
Write a list of all the features of your product or service then translate each of these into a benefit for the customer. One way to do this is to look at each feature in turn then ask yourself "So what?" Imagine you're a customer; why should you care about this feature? Ask yourself, "What will it do for me?" For example, don't just say that you product is fast (a feature) tell the customer that it will give them more free time (a benefit). Better still, paint a picture of them using their free time to go to the beach, read a book, or relax.
Write copy that emphasises the benefits in a way that makes an emotional connection. For example, let's say you're selling toothpaste. A feature might be that it contains fluoride. Sure, but that's boring. Rather, say it "Lessens Tooth Decay!" or even better: "Brush with Boffo and Avoid the Dentist's Drill!" See? You've turned a dull feature into a strong emotional benefit linked to people's fear of dental procedures. Isn't that more effective than "Contains fluoride"?
Start with your strongest selling points. The first few paragraphs are particularly important. Use them to create a desire for your product or service by briefly touching on the major benefits it will bring the customer. You don't have to go into too much detail up front as you can expand on these benefits later. Do try to get your big guns in early, though.
Testimonials sell. Good, believable testimonials from real people will help sales, particularly on the web where establishing credibility is a tough job. For even better credibility, ask your testimonial writers if you can include their contact details along with their testimonial.
Write with a natural style. Don't try to be pretentious or over friendly. Just write it the way you'd say it.
Decide who you're writing for and why. What tone are you trying to convey: light hearted or serious? What level of jargon are you going to employ? Suit your language to your intended audience.
The final sales pitch can be strengthened with some or all of the following techniques:
A good deal; e.g. "20% off". Urgency; e.g. "This week only". Risk free; e.g. "Comes with a money-back guarantee!"
End by telling the reader what to do; e.g. "Ring now" or "Click here to order now for immediate delivery". Needless to say, ordering details must be clearly visible and simple to follow. Looking at these tips, it may seem that good advertising involves manipulating the emotions of your customers. Yes, it does. Selling is a blatant form of emotional manipulation that involves convincing your customer that they want to buy your product or service, and they want to do it now.
Is this unethical? Well, it can be. It depends where you draw the line. In point 9 I said that your sales message could include a sense of urgency. A common ploy on the web is to include a claim like "Offer closes this Saturday". If you go back to the site the following week, though, the offer is still available. If you were tricked by such a claim, would you order from that company again?
So, by all means, use the tips above to write as persuasively as you can, but remember that if you attract sales by deceiving your customers you risk legal action, poor word of mouth, no repeat business and refund requests.
So, be as persuasive as you can possibly be, but avoid the temptation to be "too" persuasive.

SEO Techniques

seo-secrets

How to learn latest SEO writing techniques
The success of SEO depends on the correct and natural techniques of optimization. Every SEO practitioner has to keep in mind that there are two parts to the SEO viz. the ranking with search engines and the satisfaction of the readers which depends much on the natural flow of writing and word coordination. It must be thoroughly understood that while research into keyword usability can prove to be very essential, indiscriminate use of prospective keywords can damage the readability of SEO and cause much loath in the minds of the readers which is by no means expected.
There are some simple points to be followed to secure a high rank for an SEO article. One of these techniques is to put the keyword or phrase in the front portion of the title of an article. Most of the time this ensures high ranking for the article. Also, putting the title in an interrogative mode (eg. With 'How') can also help in the long run since a large number of people search for articles that explain the "how to" of something or the other? The keyword should also be part of the introductory paragraph and preferably the first sentence. The same tips should be followed while writing the concluding paragraph of the article. All over the body of the article the keyword should be spread discriminately with the preferred density of 3-7% of the word count.

There are some features in an SEO which may not be captured within one keyword. Therefore a need may arise to provide one or two secondary keyword(s).The framing of this keyword should be entirely purpose oriented and provide clear direction to the visitors regarding the product, service or concept discussed in the article. An opening sentence can be framed interestingly in a conversational mode to arouse interest in the reader. The time that a reader spends on a page during a visit has been calculated as very small by researchers. Therefore the attention of the readers should be captured with the very first sentence if possible.

Eye-catching resource boxes featuring the primary keyword can be very helpful. There is a need to help the readers identify the exact nature of the things discussed and boxed rather than paragraphs are particularly helpful in this regard. The boxes should be positioned near the primary phrases so as to automatically guide the readers to it whenever the repetition occurs. While writing an SEO article clarity and conciseness should be strictly followed. It is better to let the readers take decisions from the supplied information rather than focusing on a viewpoint with the aim of influencing their demands.